Portfolio Summary:Ecommerce Enhancement for CityDoc Medical

Position: Product Consultant

Company: CityDoc Medical

Duration: 3 months

During my Product Consultant role at CityDoc Medical, I was responsible for developing features to support COVID-19 medical testing on CityDoc official website, and delivering enhancements to cloud-based medical appointment booking system.

Key Achievements:

1. Ecommerce Platform Enhancement:

• Played a critical role in the evolution of CityDoc’s ecommerce platform, which was built on WooCommerce, and integrated with their delivery company. This involved overseeing the development process, ensuring alignment with their requirements, and maintaining a high standard of quality. Streamlining the online checkout UX increased sales of COVID-19 home test kits by ~25%.

2. Platform Integration with British Airways:

• Successfully led the integration with of CityDoc’s ecommerce platform with British Airways’s website to facilitate the delivery of PCR-testing. Through a data-driven approach to redesigning and streamlining the customer journey, the company’s monthly sales increased to approximately £100,000 for the month after launch.

3. User-Centric Design for COVID Travel Calculator:

• Spearheaded the UX design and development of the web-based travel information application, which allowed customers to calculate when their COVID testing packs should be delivered based on their travel dates. This tool increased sales by 10% within its first month of being live.

Key Takeaways:

My experience as Product Consultant at CityDoc Medical was invaluable in terms of learning the complexities of digital health product management, custom application development, and user-centered design. It taught me the importance of quick adaptation and resilience in the face of challenging times, such as the COVID-19 pandemic.