Portfolio Summary:Mobile App for the LIV Golf League
Position: Lead Product Manager
Company: Future Platforms
Duration: 6-month contract
As a Product Manager at Future Platforms, I had the unique opportunity to lead the development of a green-field mobile app for the global sports brand, LIV Golf. This project was a collaboration with LIV Golf, the professional golf tour, and was commissioned to disrupt golf, and build a close relationship between the fans and the players. I was involved right from the start, and over the course of six months, I worked diligently to transform the vision into a tangible product.
Project Overview: LIV Golf, a renowned global sports brand, aimed to revolutionise the sports fan experience by creating a mobile app that would exceed user expectations and engage a broader audience on a global scale. The goal was to introduce disruptive technology that combined sport and entertainment seamlessly, resulting in a continuously improving user experience. The app was designed to incorporate a wide range of features, including Augmented Reality (AR), Data Visualisation, Live Streaming, Chat functionality, Loyalty programs, Ticketing services, and more.
Key Responsibilities and Achievements:
- Product Strategy: I formulated a comprehensive product strategy that aligned with LIV Golf’s vision. This involved conducting extensive market research, understanding user needs, and identifying opportunities for innovation.
- Feature Definition: I led a cross-functional team of 16, including designers, developers – and collaborated closely with key stakeholders and customers to define the core features of the app. We prioritised features that would enhance user engagement and drive adoption.
- Live Streaming & Leaderboards: I facilitated the implementation of live streaming capabilities and live player leaderboards, enabling fans to engage with the sport and fellow enthusiasts in a dynamic way.
- Loyalty and Tickets: I led the development of loyalty programs to reward dedicated users and integrated ticketing services to enhance the overall fan experience.
- Product Management: I oversaw the entire product development lifecycle, ensuring that milestones were met, and the project stayed on track. This involved agile project management methodologies to adapt to evolving requirements.
- User-Centric Design: I championed a user-centric design approach, conducting user testing and feedback sessions to iteratively refine the app’s interface and functionality. This ensured that the app met the evolving expectations of sports fans.
- Continuous Improvement: I established a culture of continuous improvement by monitoring app performance, collecting user feedback, and rapidly iterating to enhance features and functionality.
- Technology Integration: I managed the integration of cutting-edge technologies, such as the Emarsys Omnichannel Customer Engagement Platform, to deliver a truly immersive and data-rich experience for users.
- Successfully launched the LIV Golf mobile app within the designated six-month timeframe.
- The app received positive reviews from early adopters and garnered attention from new users, expanding the LIV Golf fanbase.
- Achieved a significant increase in user engagement, with users spending more time on the app and participating in loyalty programs.
- Established a solid foundation for ongoing updates and enhancements to maintain the app’s competitive edge.
My six-month tenure as a Product Manager on the LIV Golf app project was marked by a commitment to innovation and a relentless pursuit of excellence in user experience. I am proud to have played a pivotal role in launching a disruptive product that not only met but exceeded the expectations of sports fans, providing a platform that reimagines the way users engage with the sport of golf.
“Kara is a super sharp product thinker. Willing to get his hands dirty in the detail, but also think big. Valuable addition to any team.” — Remy Brooks, Managing Director, Future Platforms
“Big client, big ambition, short deadline…Kara was the perfect person for the situation: he managed the product definition, roadmap and build with calm and methodology. I was impressed by his passion and knowledge throughout our time working together.” — Alexis Garcia, Program Manager, Future Platforms